🏠 Santa Fe de la Laguna: The House Altar and the “Mamá Coco” Tradition
Santa Fe de la Laguna has become an emblematic Day of the Dead destination, not only for its deep Purépecha authenticity but also for being internationally recognized as the main inspiration for the fictional town of Santa Cecilia in the Disney-Pixar film, Coco.
This community, located in the municipality of Quiroga, distinguishes itself from other Pátzcuaro lakeside towns by a crucial detail: the core of the celebration takes place within the intimacy of family homes, not primarily in the cemetery.
1. Monumental Altars at Home
- Focus on the Recently Deceased: The tradition here primarily focuses on the recently deceased (those who have passed away within the last year). The most important offering is erected inside the family’s home.
- The Intimate Ritual: Families construct a monumental altar inside the house. These altars are often gigantic, covered in cempasúchil and velvet flowers (mano de león), and represent the four cardinal points and the three levels of the universe, according to the Purépecha worldview.
- No Paper Streamers: A distinctive Purépecha characteristic is that, unlike central Mexico, paper streamers (papel picado) are not used on traditional altars; instead, they use mountain flowers and local textile art.
2. The Rule of Hospitality and Exchange
Visiting the recent altars is the heart of the experience, marked by strict social etiquette:
- Open Doors (with an Offering): Families open their doors to visitors (acquaintances, godparents, and tourists) to allow them to see the altar of the recently deceased. However, the visitor must bring an offering (bread, fruit, candles, or an embroidered napkin) as a symbol of respect.
- Unbreakable Etiquette: In gratitude, the hosts offer the visitor hot food and drinks from the offering (pozole, tamales, hot chocolate, or atole). It is an unbreakable rule of etiquette that the visitor must accept and consume what is offered to avoid causing offense.
3. The Legacy of “Mamá Coco”
- The Inspiration: Santa Fe de la Laguna was recognized as the main inspiration for the fictional town of Santa Cecilia in the movie Coco. In particular, the late María Salud Ramírez Caballero, a local potter, served as the inspiration for the character of Mamá Coco.
- Visiting the Home: The home of Mrs. María Salud became a point of pilgrimage and an impromptu museum after her passing, where visitors can see photographs, personal items, and altars in her honor, keeping her legacy alive.
In summary: Santa Fe de la Laguna offers a deeply personal and moving celebration, centered on the home altar, where the visitor has the rare opportunity to be invited into family intimacy, in exchange for participating with an offering and consuming the shared food.






